021 - Marketing Metrics That Matter: AI’s Impact on Leasing Success with Stéphanie Versin

The future of multifamily marketing is here, and it's powered by AI! In this episode of PropTech Pulse, Shelley Robinson sits down with Stéphanie Versin https://www.linkedin.com/in/stephanieversin/ to discuss how generative AI is transforming the way properties attract and retain residents. From enhancing the customer journey to optimizing marketing budgets in real-time, AI is changing the game for property managers and marketers alike.
Stéphanie shares key insights on how AI-driven strategies can improve leasing success by prioritizing quality leads over sheer volume. They also explore why tracking the right marketing metrics—and saying goodbye to outdated practices—is essential for staying competitive in today's fast-evolving landscape.
What’s Covered in This Episode:
-Why is focusing on quality leads more important than chasing high-volume inquiries in leasing success?
-What role do dynamic marketing budgets play in optimizing real-time ad spend?
-The shift from traditional marketing metrics to AI-driven strategies is reshaping property management.
-How can AI enhance customer experiences while maintaining a human touch in multifamily marketing?
Don’t miss this conversation on how AI is shaping the future of leasing and marketing!
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