58 - From Guesswork to Growth: Reinventing Multifamily Marketing

Andy Medley https://www.linkedin.com/in/andymedley/, CEO & Co-Founder of PERQ https://www.linkedin.com/company/perq/, joins Shelley Robinson, host of PropTech Pulse, to share his inspiring entrepreneurial journey, innovative insights into multifamily marketing, and what the future holds for data-driven strategies in multifamily.
If you're eager to understand how technology can revolutionize leasing and asset management, this is your must-listen.
This Episode is brought to you by PERQ.
PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.
To learn more about PERQ: https://bit.ly/4bQrHqP
Key Topics:
- Andy's journey from family restaurants to becoming a tech leader in multifamily marketing
- The power of data and AI to eliminate guesswork in leasing
- Why conversion-focused websites are a game-changer
- How traditional industries are transitioning into digital and AI landscapes
- The crucial role of trustworthy data in marketing decisions
- Emerging trends: AI, GEO targeting, and the real impact on multifamily
- Practical lessons on adapting to technological disruption
- Skills and mindset for success in an age of AI and rapid change
Chapters
00:00 Founder's Journey: From Restaurants to Real Estate
04:46 The Evolution of PERQ: Marketing in Multifamily
08:50 Client Success Stories: The Impact of Effective Marketing
10:48 Understanding the Multifamily Market: Challenges and Opportunities
14:55 The Role of Data and AI in Marketing
18:48 Future Trends in Multifamily Marketing
23:03 Skills for Success in the Age of AI
26:48 Advice for the Next Generation of Marketers
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